20世纪70年代, people were exposed to approximately 500 ads per day; by the mid 2000s, that number had increased to 5000 (Johnson, 2006). 这还只是广告! When newspaper and magazine articles, 书, 社交媒体帖子, 电视节目, 电影, 流行音乐, and video games are factored in, it’s clear that we are constantly bombarded with media messages. Studying media allows you to develop media literacy skills so that you can determine which messages are worth your time and attention. 除了, you learn how to create media messages that have the intended impact on the target audience.
Heidelberg’s media program provides you with a strong foundation in critical analysis, 写作, 和技术, so you understand how to both analyze and create media. You’ll gain an understanding of the institutional, 艺术, and commercial sides of the media industry by studying audience analysis, audio and video editing, 平面设计, 和更多的. Our media majors have gone on to careers in news and sports 广播, 品牌管理, 内容创作, 数字营销, 举几个例子.
课程
Below are the course requirements for the Political Science Major:
This does not replace official academic requirements in the university catalog. Enrolled students will work with their faculty advisor to ensure they meet all the requirements of their major.
要求:
- COM 101: Explorations in Communication
- COM 210: Sophomore Seminar
- COM 251:说服
- COM 411: Senior Seminar (capstone experience)
- MED 102: Digital 媒体 Toolbox
- MED 156: 媒体 and Culture
- MED 202: Graphic Design
- MED 205:媒体写作
- MED 302: Multimedia Storytelling
- MED 351: Advertising and Public Relations Campaigns
- MED 375: 媒体 Law and Ethics
- 1-3 semester hours of Practicum or Internships
选择2从:
- MED 321: Social 媒体 研究
- MED 322:电影研究
- MED 323: Television 研究
- MED 325: Popular Culture 研究
This does not replace official academic requirements in the university catalog. Enrolled students will work with their faculty advisor to ensure they meet all the requirements of their major.
要求:
- COM 101: Explorations in Communication
- COM 251:说服
- MED 102: Digital 媒体 Toolbox
- MED 156: 媒体 and Culture
- MED 205:媒体写作
要求:
- MED 302: Multimedia Storytelling
- MED 321: Social 媒体 研究
- MED 322:电影研究
- MED 323: Television 研究
- MED 325: Popular Culture 研究
- MED 351: Advertising and Public Relations Campaigns
- MED 375: 媒体 Law and Ethics
For a more detailed academic schedule, or to ask questions about any of our majors, contact the 入学 Office at 入学 [at] 澳门银河网站.edu or (419) 448-2330.
Heidelberg 媒体 majors have found success in a wide variety of careers, including positions like:
- 品牌经理
- 创意总监
- Film and Music Commissioner
- 媒体 Relations Specialist
- 多媒体记者
- 促销生产商
- 营销总监
From working in the WHEI studios producing shows and calling sporting events for the Student Princes, the individualized attention and guidance I received from my professors at Heidelberg helped prepare me for a career in sports media that has taken me to ESPN and now the NFL.
One of the best part of Heidelberg is getting to know and working with your professors. You'll be supported and challenged as you develop skills and experiences centered around research you're interested in.
Internship Chronicles, Chapter 37: 亚伦本人
Convocation message: Become your own centerpiece
